During the 2012 Amaretto Relay for Life Auction for a Cure event a special horse was auctioned as a fund raiser. This horse would bear a unique, breeder designed brand. Isabeau Dagostino and Mexx Merlin of Wonderfoll Horses won the bidding with a $L300,000 high bid.
Mexx and Isabeau solicited ideas for the brand from the breeding community. Three finalist brands - the Egyptian Horus Eye, the Royalty Crown and the Chinese character for Beauty - were voted on by the breeding community and the Beauty brand was selected.
"Beauty is the meaning of the Chinese character and we think it's more than just a beautiful decorative element. It's a statement." [ Beauty - The Story - by Wonderfoll Horses ]
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